Email marketing frequency has been a heated topic for years now. Some people believe one thing, others another. In virtually every argument I’ve ever seen, the problem was that people try to take ONE stance. There is just one answer. One way of doing things. This, as you may have guessed, is absolutely the wrong way of doing things. As you’ll see, there is no right or wrong answer. In this post I’ll cover various aspects of email frequency, how to know which category you fall under, and my best attempt at relating it to all business in all industries.