Link: Do users care about your latest news?

Do users care about your latest news?

Take a moment to think about this from the user’s perspective. The majority of users come to your site to complete a task. If your website promotes a service or product the likelihood of that task being to read news is extremely low. Instead they come to the site in an attempt to decide whether to make a purchase or to get support if they have already done so. News does not factor into either of these scenarios.
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