Link: Commerce Marketing – Email Marketing Strategy – Having Trouble Viewing This Message? | Bronto Blog

Commerce Marketing – Email Marketing Strategy – Having Trouble Viewing This Message? | Bronto Blog

You’ve probably heard that all of the cool kids: Windows Live (Hotmail), AIM Mail (AOL), Yahoo! Mail (Yahoo!), and Gmail are turning off images by default. To avoid a costly detour by this potential roadblock you could include the old standby “If you are having trouble viewing..” message in your emails. However, does this messaging really help your bottom line? As a consumer, I bet you don’t even see those words anymore. You’ve subconsciously trained yourself to read right over it at the speed of light. Some phrases – like the ones in my Gmail inbox… 
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