Link: Branding On Fleek: Maintaining Your Company’s Brand Throughout an ESP Migration – Return Path

Branding On Fleek: Maintaining Your Company’s Brand Throughout an ESP Migration – Return Path

If you ask those in the email world what you should do to prepare for an ESP migration, they will most likely rattle off a checklist to you that sounds something like this:

 Make sure all infrastructure and authentication is set up properly
Sign up for feedback loops and whitelists
Submit your new IP address to be Return Path Certified
Design a ramp-up plan, with the help of Return Path and/or your ESP, that is appropriate for the number of new IP addresses you are taking on, your overall volume, and sending cadence, etc.
All of the above items are important. However, the nuances deserve just as much attention.

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