Link: 8 Common Ways Most Content Marketers Fail | Oracle Marketing Cloud

8 Common Ways Most Content Marketers Fail | Oracle Marketing Cloud

Many of the areas where we make mistakes center around the experiences that we’re delivering to our audiences. For years, we’ve all been focused on creation, distribution, and insights into what we’re doing, but without giving the content experience its fair share of the attention, our campaigns and tactics end up missing that extra oomph to bring us from good to outstanding marketers.

But fear not! All of these mistakes have simple fixes.

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