We spend very little time on deliberate thought Have you read Blink: The Power of Thinking Without Thinking (Malcolm Gladwell) or Thinking Fast and Slow (Daniel Kahneman)? You should. Both of them present a compelling case on how we, humans, mostly operate on auto-pilot. We rarely stop to analyze and think when making decisions. We make snap judgments instead, and we don’t even know why or how we’re making those decisions.