Link: 4 out of 5 U.S. Physicians Online Visited Health Care Professional Sites in Q1 2010 – comScore, Inc

4 out of 5 U.S. Physicians Online Visited Health Care Professional Sites in Q1 2010 – comScore, Inc

Medscape.com Ranks as Most-Visited Health-Related Destination by Physicians, Reaching More than Half of Doctors Online comScore Releases First in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution Reston, VA and Mt. Laurel, NJ, August 26, 2010- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the first in a series of reports from the comScore/ImpactRx Physician Behavioral Measurement™ solution, a unique digital measurement solution that measures physicians’ actual online and mobile behaviors. The report found that 81 percent of physicians online visited Health Care Professional (HCP) content sites in Q1 2010, leading as the most-visited health-related content category among physicians. HCP sites also captured 48 percent of physicians’ overall time spent on health-related sites, the largest share of any category.
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