Link: 20 Ways to Use Google Analytics Custom Variables

20 Ways to Use Google Analytics Custom Variables

I’m not going to bore you with a long rambling introduction to Google Analytics Custom Variables. We’ve talked about Google Analytics Custom Variables a few times on this blog, as we should… They’re an amazingly powerful way to get more out of your site data. Jonathan Weber’s early series from 2010 is still mostly valid though it uses the older traditional tracking code. If you need a primer, they’re a good place to start:
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