Link: 14 Email Subject Line Hacks

14 Email Subject Line Hacks

The SXSW conference has always been known for the quirky session titles it inspires. The competition for panel slots is intense, with 3,000 panel submissions presented for 2012 alone. Part of the selection process involves voting by the public. So, an effective title gets attention when garnering votes for a panel.

We have the same problem with email.

We need subject lines that pull inbox scanners from their numbed slumber in which most emails are unceremoniously deleted. If our email is to be read, our subject lines must save our recipients from mindless autonomy.

What can we learn from SXSW panel authors? In a follow-up to my 2011 SXSW email subject line experiment, I offer this list of session titles-cum-subject line from the enigmatic conference. In general, folks seem to be less creative than in 2011, but the lessons are nonetheless destined to improve your emailing prospects.

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