Link: 12 Ways to Increase Traffic From Google Without Building Links – Moz

12 Ways to Increase Traffic From Google Without Building Links – Moz

Link building is hard, but it’s not the only way to make traffic gains in Google’s search results. When I first started SEO, building links wasn’t my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins. While off-page factors like links typically weigh more heavily than on-page efforts in Google’s search results, SEOs today have a number of levers to pull in order to gain increased search traffic without ever building a link. For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas.
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