Content’s king in terms of how consumers perceive e-commerce sites, according to a recent survey by The E-Tailing Group and ARS eCommerce Inc.: 77% of 1,000 consumers polled said their interest in buying from an online merchant is “very to somewhat
In our “SEO vs. PPC – Friends or Foe” whitepaper, we discuss the pros and cons of these two forms of search engine marketing. We show why the argument between search engine optimization (SEO) and pay per click (PPC) advertising can become as passionate
